The student should be directed to a product, tour, or particular upsell/cross-sell that is relevant to the video. I.e. If weaving, then direct them to ValleyoftheLatte when on Guam experience a weaving course first hand. If a cultural item, send them to the online store to purchase a sample object or culturally significant pieces.

Video Creation Format The Sign-Off CTA: A Call-To-Action that leads directly to a further sale. The student should be directed to a product, tour, or particular upsell/cross-sell that is relevant to the video. I.e. If weaving, then direct them to ValleyoftheLatte when on Guam experience a weaving course first hand. If a cultural item, send them to the online store to purchase a sample object or culturally significant pieces.
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