Video Creation Format Introduction Lesson Content 0% Complete 0/4 Steps The Hook: w/in 15-30 seconds, the intriguing one-liners that will educate the student on what this video is about. The Why: Why the student should stay until the end: the USP of the video content; e.g. what they will learn, what they will be able to do, and any additional promotional items that can be attached to the particular lesson. The What: What the student will need, if they will require particular materials, a particular space, or tools prior to the start of the video lesson. The Main Lesson Begins! Back to Course Next Lesson