The Sign-Off CTA: A Call-To-Action that leads directly to a further sale. Video Creation Format The Sign-Off CTA: A Call-To-Action that leads directly to a further sale. Lesson Content 0% Complete 0/1 Steps The student should be directed to a product, tour, or particular upsell/cross-sell that is relevant to the video. I.e. If weaving, then direct them to ValleyoftheLatte when on Guam experience a weaving course first hand. If a cultural item, send them to the online store to purchase a sample object or culturally significant pieces. Previous Lesson Back to Course