The Why: Why the student should stay until the end: the USP of the video content; e.g. what they will learn, what they will be able to do, and any additional promotional items that can be attached to the particular lesson. Video Creation Format Introduction The Why: Why the student should stay until the end: the USP of the video content; e.g. what they will learn, what they will be able to do, and any additional promotional items that can be attached to the particular lesson. Previous Topic Back to Lesson Next Topic